UX/UI Designer focused on improving usability, conversion, and overall user experience through research, testing, and iteration.
‘The design is very intuitive, the customer will have no problem using it.‘
Intro
I design intuitive, high-performing digital experiences that help users achieve their goals quickly and confidently.
My work focuses on simplifying complex journeys, improving conversion, and delivering measurable results across ecommerce and service platforms.
Selected Work
- Caravan Cover Journey – Caravan & Motorhome Club
Redesigned insurance journey, reducing contact centre demand by 37% - Navigation Refresh – Ordnance Survey
Improved product discoverability and increased NPS by simplifying navigation structure - Checkout Optimisation – Wiggle CRC
Streamlined purchase flow to reduce friction and improve completion
What I Do
User Experience Design
Research, testing, and journey optimisation to improve usability and performance
Interface Design
Clear, intuitive UI design with a focus on accessibility and consistency
Journey Optimisation
Identifying friction points and improving conversion across key user flows
How I Work
I take an insight-driven, iterative approach to design—combining research, testing, and rapid prototyping to identify what works and refine it quickly.
I work closely with stakeholders and teams to turn ideas into practical, user-focused solutions that deliver real impact.
Improving a digital journey or planning a refresh?